IDEA Conference

Most academic conferences are organized so researchers can share the findings of projects that are nearly ready for publication. The IDEA Conference is different. The goal of this conference is to gather smart, motivated junior behavioral marketing faculty to start projects.

We encourage participants to come with just an idea for a project. W present our ideas, then split into groups to develop those ideas into full-fledged projects that participants can continue to work on after the conference has ended.


Previous Conferences and Attendees


2015 – Atlanta, GA

Co-chairs
Ryan Hamilton, Emory University
Jeff Parker, Georgia State University

Host
Emory University

Attendees
Zoe Chance, Yale University
Sara Dommer, Georgia Tech
Ryan Elder, Brigham Young University
Uma Karmarkar, Harvard University
Sandra LaPorte, HEC Montreal
Sam Maglio, University of Toronto
Nick Reinholtz, University of Colorado
Stephen Spiller, UCLA
Morgan Ward, Southern Methodist University


2016 – Atlanta, GA

Co-chairs
Sara Dommer, Georgia Tech
Ryan Hamilton, Emory University
Jeff Parker, Georgia State University

Host
Emory University

Attendees
Aaron Brough, Utah State University
Cindy Chan, University of Toronto
Zoey Chen, University of Miami
Stephanie Chen, University of Chicago
Gina Mohr, Colorado State University
Morgan Poor, University of San Diego
Caroline Roux, Concordia University
Adriana Samper, Arizona State University
Rom Schrift, University of Pennsylvania
Eesha Sharma, Dartmouth College
Claudia Townsend, University of Miami
Adrian Ward, University of Texas


2017 – Atlanta, GA

Co-chairs
Sara Dommer, Georgia Tech
Ryan Hamilton, Emory University

Host
Georgia Tech

Attendees
Alix Barasch, New York University
Amit Bhattacharjee, Erasmus University
Cynthia Cryder, Washington University
Tatiana Fajardo, Florida State University
David Hardisty, University of British Columbia
Matt Isaac, Seattle University
Mike Lowe, Georgia Tech
Ashley Otto, Baylor University
Ryan Rahinel, University of Cincinnati
Nicole Robitaille, Queens University
Taly Reich, Yale University
Morgan Ward, Emory University


2018 – Atlanta, GA

Co-chairs
Sara Dommer, Georgia Tech
Ryan Hamilton, Emory University
Jeff Parker, Georgia State University

Host
Georgia Tech

Attendees
Josh Beck, University of Oregon
Nicole Coleman, University of Pittsburgh
Lauren Cheatham, University of Hawaii
Derick Davis, University of Virginia
Daniella Kupor, Boston University
Shiri Melumad, University of Pennsylvania
Deidre Popovich, Texas Tech
Jen Savary, University of Arizona
Julio Sevilla, University of Georgia
Dan Sheehan, University of Kentucky
Tony Solerno, University of Cincinnati
Mary Steffel, Northeastern University


2019 – Gatlinburg, TN

Co-chairs
Sara Dommer, Georgia Tech
Ryan Hamilton, Emory University
Jeff Parker, Georgia State University

Attendees
Josh Beck, University of Oregon
Stephanie Chen, London Business School
Zoey Chen, University of Miami
Nicole Coleman, University of Pittsburgh
Ryan Elder, Brigham Young University
Tatiana Fajardo, Florida State University
Sam Maglio, University of Toronto
Gina Mohr, Colorado State University
Deidre Popovich, Texas Tech
Taly Reich, Yale University
Nick Reinholtz, University of Colorado
Caroline Roux, Concordia University
Dan Sheehan, University of Kentucky
Stephen Spiller, UCLA
Tony Solerno, University of Cincinnati
Liz Webb, Colorado State University


2020 2023 – Logan, UT

Co-chairs
Sara Dommer, Penn State
Ryan Hamilton, Emory University
Jeff Parker, University of Illinois – Chicago
Aaron Brough, Utah State University

Host
Utah State University

Attendees
Liz Friedman, Columbia University
Rachel Gershon, UCSD
Linda Hagen, USC
Noelle Nelson, University of Oregon
Shelle Santana, Harvard University
Franklin Shaddy, UCLA
Rima Toure-Tillery, Northwestern University
Noah Van Bergen, University of Cincinnati
Jared Watson, New York University
Danielle Brick, University of Connecticut


2024 – State College, PA

Co-chairs
Sara Dommer, Penn State
Ryan Hamilton, Emory University
Jeff Parker, University of Illinois – Chicago

Host
Penn State

Attendees
Kristen Duke, University of Toronto
Christine Kim, University of Virginia
Tari Dagogo-Jack, University of Georgia
Melanie Brucks, Columbia University
Alex Moore, University of Illinois – Chicago
Alice Moon, Georgetown University
Michelle Daniels, University of Alabama
Kristen Lane, Columbia University
Iman Paul, Montclair State
Jackie Silverman, University of Delaware
Gabriela Tonietto, Rutgers University
Matt Meng, Utah State University
Danny Zane, Lehigh University
Grant Donnelly, Ohio State